Jaam is the acronym for Just About A Minute, that minute that is the essence of ski races. In a minute you win or lose a ski race, you can dream, but not only… In a minute you fall in love, you make a decision, you create a first impression that will last forever, and you experience an important emotion. It is for that minute that we work constantly, bringing together experiences, ideas, research, and analysis of every detail so that the difference can be perceived from the first minute you wear one of our products, built for professional skiers.