Jaam stands for Just About A Minute, that minute which is the essence of ski competition.

In a minute you win or lose a ski race, in that minute childs’ dreams are kept, but not only …

In a minute you fall in love, make a decision, create a first impression that will last forever, feel an important emotion.

It is for that minute that we work constantly, putting together experiences, ideas, research and analysis of every detail, so that the difference can be perceived from the first minute you wear one of our products, made for professional skiers.